A target audience is the specific group of consumers most likely to want your product or service, meaning they should see your ad campaigns. They share common characteristics like demographics and behaviors. Target Audience vs. Target Market Many people confuse these terms, but they are different:
Target Market: The broad group of potential customers a business serves.
Target Audience: A narrower, highly specific segment within that market.
Example: An athletic brand’s target market is all runners. Its target audience for a local promotion is marathon runners in Boston. Core pillars of categorization Marketers group audiences using four main traits: How to Identify Your Target Audience in 5 steps – Adobe
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